What is content syndication?
Content syndication is the process of distributing content across multiple platforms. This includes sharing your blog posts, videos, and images via social media channels, email newsletters, RSS feeds, and more. When done right, syndicating your material increases traffic, leads, and conversions.
Content Syndication Platforms (Free)
A thoughtful syndication strategy can offer a wide variety of benefits and tools to businesses and busy content marketing professionals:
Quora is a social media platform that allows users to ask questions that can’t be answered with a simple Google search. Quora users create profiles sharing their professional experience and hobbies, establishing their authority on a subject. Users can upvote answers, lending further credibility to the information they contain.
SlideShare Itself can be a helpful way to distribute content across multiple platforms. You can publish your blog posts as LinkedIn pieces to populate your connections’ news feeds. Purchased by LinkedIn in 2012, SlideShare is consistently within the top 100 most-visited sites in the world. Slideshare is a network of LinkedIn alliances that carries multi-disciplinary professional content. Users/viewers can upload demos and slides which inform and educate.
LinkedIn is one of the largest professional networks today. It offers its users a way to connect with others through common professional interests. Its primary focus is job opportunities, career advice, and business networking.
The website offers free membership to everyone who wants it, allowing users to upload whatever they want. However, specific rules apply to the kind of material that can be uploaded.
LinkedIn can be a highly useful content syndication and distribution platform. You can republish your blog posts as LinkedIn articles, populating your connections’ news feeds. LinkedIn is ideal for B2B marketers because the platform is designed for business people.
Mix When content discovery platform StumbleUpon closed its doors in 2018, it moved its services to Mix, a new content curation platform that allows users to create collections of related content and share them with other users.
As with sites like Quora, users sign up for a Mix account and select topics they are interested in. Mix then serves up a queue of relevant articles in article cards. Users can add articles to custom collections and share them with others in their network.
If you create infographics or other visual content, Pinterest is a valuable platform. Compared with other content syndication solutions, Pinterest displays infographics in a way that they are meant to be seen – not cropped to fit a web template.
Conclusion: Content syndications are among the best ways to get people interested in your business. With the increase of social media platforms like Twitter, Linkedin, and Facebook, there is no lack of places where people can see your content. You must ensure that your content is seen to get people interested in buying from you.
If you distribute your articles across several websites, you can be sure that people who visit one site will also see your articles there.
One of the best parts of using a service like HubSpot is that you do not have to exert any effort. You don't have to write a single blog or create any eBook; you simply have to share your existing articles. It may take time for people to discover your site, but once they do, you'll be surprised at how effective your efforts are.
Benefits Of Content Syndication
Backlinks: Get quality links back to your site.
Increasing your domain authority means increasing your website’s authority
Website traffic: Increased Traffic
Increased Online Presence
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