I'm getting a lot of questions regarding "Promote your business" What is the best way to promote your business, how to promote your business on social media, and which tactics I'm using? So, I decided to write my answer, my way.
Best Way to Promote Your Business On Social Media
Keyword research. Keyword research is one of the most crucial and strategic parts of search engine optimization and marketing. Neil Patel says, " You rank for a keyword by creating content around it. I know content isn’t king anymore because over 1 billion blogs are on the web. That means Google can be picky about what they decide to rank. So now, not only do you need to write amazing content, but you also have to promote it if you want to do well."
Create your site and blog. Consider that a blog helps your company get its name out through followers and is a way to connect with your consumers more directly. One of the best ways to increase your income is by positioning yourself as an authority in your field. You can do this by starting a blog related to your business.
Post-high-quality content regularly. Use high-quality photos; before publishing them, please "edit" & "Crop" photos, cut out the boring parts and irrelevant ones, and make a dull image more interesting.
It's an original photo, a beautiful photo, but ........ you need to:
Crop the irrelevant parts
Enhance the photo with more contrast or give life to the photo
Now, it's a perfect image to use in your marketing!
Do a checklist before publishing your posts/products. Check hyperlinks, spelling, #tags, meta title, and description display on search engine results and social media.
Market your content on Quora & Medium & others. Both media are not direct marketing tools; you are not selling in Quora, but they help you to get credit and traffic to your website and blogs. Quora can be one of the primary traffic sources for almost any business if done wisely. It has a long-term effect – even a year after you posted an answer, people can still find it, potentially leading to more traffic to your website.
Embrace social media. Building a solid social media presence is a daily activity; content marketing remains the best-selling tactic for promoting businesses online. It is a must activity.
SEO your website and blog. Search engine optimization is a long but efficient way to organically reach the highest position in search engine search results without paying for ads. On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps optimize your site for both human eyes and search engine bots.
Join Facebook groups. Facebook Pages are an excellent way to market your business. Promote your business on local groups.
Post to Instagram & YouTube. YouTube provides a free way to distribute creative promotional videos, but to succeed, you must create content that people want to view that is relevant to your business. Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least ten times higher than on any other social platform
Create your own Facebook group. Facebook Pages are an excellent way to market your business. Facebook’s platform can significantly impact how many people see your posts. Invite your friends and followers to join your group. Announce your Facebook group in your newsletter to invite your subscribers. Write a blog post about your group to ask your readers.
Generate website traffic with Pinterest. Consider that Pinterest, a focused social media network whose audience is 80% women, is a beautiful platform to advertise your blog as long as you are sure your service/product could interest the female audience.
Build Your Email List & Send Emails Regularly. Effective marketing emails could convert interested users into customers and turn one-time buyers into loyal ones. Email content must be positive, more shareable, and practicable, and people like sharing practical information. Email marketing works best when it’s regular and consistent.
Collaborate with popular bloggers/partners in your niche. Actively contribute with bloggers, and passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate. Another way is "Cross-promotion," which means partnering with another company to create a promotion that benefits both of you.
Be friendly with your customers - They are not friends. You can have friendly, professional relationships with your clients without crossing the limits into “friend territory.”
Give a simple and good first impression. Listen to your potential customers, and your customers understand the problems; they are looking for solutions to their problems; they do not care about you or your services or products; they want SOLUTIONS, so thoroughly explain your services/products.
Increase Website Traffic: Check website traffic - Website traffic Rank.
Start again from the beginning...... Always continue learning about customers' needs, your solutions & products.
I'm sure that my list is not the "perfect one," but it works for me.
Source & Credits
Thanks to Pamela @https://www.copyblogger.com/photo-cropping/
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