Digital marketing versus Social Media marketing
Many people use digital marketing and social media marketing interchangeably, I read a wonderful article at Business2Community where they came to the conclusion that:
What is Digital Media Marketing?
Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:
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To grow your products or service's sales and profits
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Create your brand awareness and build a strong relationship with your target audience
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Create and add value
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Promote your products or services or brand
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And many more!
What is Social Media Marketing?
Social media marketing is only one aspect of digital marketing. It implies the use of social media channels such as Facebook, Twitter, Instagram, YouTube, etc. to market your products, services, or brand. It involves engagement with your target audience, and followers, and posting fresh and unique content.
What is Digital Marketing Tools?
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Email marketing
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Paid social media marketing
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Video hosting tools
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Social media channels
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Website analytics
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SEO tools
Digital Marketing versus Social Media Marketing
It must be clear to you that social media marketing is just a part of digital marketing.
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Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
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The success of your social media marketing campaign depends heavily on your content strategy.
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It means you need to keep posting fresh and unique content on your social media accounts to interact with and engage your target audience.